The concept is entirely in line with the company's motto 'To Ease Machining' and impresses with a fresh design, new features, a user-friendly user experience, and a holistic customer experience.
LMT Tools stands for excellent performance, outstanding quality, high innovation power, and consistent customer orientation. This applies particularly to the tool solutions, but is also reflected in the new online presence. The digital business card has undergone a comprehensive update both technically and graphically as part of a relaunch, and is now even more aligned with customer needs. 'With the new online presence, we pursue a clear mission: To Ease Machining. We want to make working with our products as simple and efficient as possible,' says Jörn Grindel, Head of Global Product Line at LMT Tools, adding: 'The website and shop merge into a central platform where customers can find all the necessary information about the company, our products, as well as improved shop functions and our diverse product portfolio. This creates a unified presence and enables a seamless customer experience.'
User Experience in Focus
The new website concept consistently focuses on user experience and combines a modern design with high functionality and unique usability. The user interface is meticulously designed down to the smallest detail and impresses with a fresh design, clear structure, and intuitive user guidance. The web shop is now fully integrated and offers more selection, transparency, and service thanks to a significantly expanded range, new features, and the expansion to the entire European economic area. Customers benefit from faster and easier ordering processes as well as better oversight of orders, stock availability, and tracking.
Find tools faster and order comfortably
The online available product portfolio includes all standard products from the areas of milling, threading, drilling, and reaming. PWC tools – that is, tool solutions for plastic, wood, and composite materials – as well as suitable indexable inserts for IDM bodies are also available in the shop. There are also clear and convenient entry points for all other inquiries regarding rolling, gearing, or custom solutions.
A highlight is the new Tool Finder. The application-oriented tool search leads users to suitable solutions in just four steps (selection of material, product group, design, and machining process). The download of detailed tool data (STEP & DXF files) additionally facilitates collaboration. The platform is open to everyone, and prices are visible. The ordering function is available to all registered users. By the way: There is a special discount of 3% for orders in the online shop. A minimum order value is not required.
Continuous optimizations and expansions
User-friendly design, useful features, integrated ordering function: With the new online presence, LMT Tools strengthens its digital brand and creates a central platform for company information, shop, and digital services. The website and shop are continuously being developed. Planned are, among other things, an Academy area with training materials and webinars, new features such as a favorites list and product suggestions, as well as the expansion of the online available product portfolio. 'From now on, we are able to offer our customers the best possible service and product offerings and continuously enhance the customer experience through the gradual expansion of our company platform,' emphasizes Jörn Grindel. Currently, the languages available are German, English, and French, with more to follow.
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