Walter and SPAREPARTSNOW have announced a strategic partnership. The machining professionals from Tübingen and the digital trading platform, also referred to by customers as the 'Amazon for machine spare parts', are significantly strengthening their positions in the market: Walter is expanding its presence in digital commerce, while SPAREPARTSNOW is including tools in its range for the very first time. Walter sees the innovative approach of SPAREPARTSNOW as an opportunity to gain access to customer groups that meet their need for machining tools outside of traditional tool trading.
High potential for acquiring new customers
The machining industry is noticeably changing. Purchasing processes in companies are becoming more digital. Customers expect purchasing experiences in the B2B sector that resemble those of consumer online shops. This is creating new market mechanisms that providers must adapt to. Walter has consciously chosen SPAREPARTSNOW because the platform is regarded as a digital visionary and simplifies purchasing processes for customers quickly and easily.
SPAREPARTSNOW has established itself as a central partner for several tens of thousands of customers in Europe and stands for 24/7 deliveries of more than 5 million immediately available spare parts. Both companies are convinced that the partnership will provide access to new customer segments.
A special highlight of the cooperation is the integration of the Walter GPS directly on the homepage of SPAREPARTSNOW. The GPS is a highly innovative navigator that allows customers to find the optimal tool solution for their specific application with just a few clicks and order it directly on the platform – a consistently digital shopping experience from technical configuration to delivery.
Engineering competence meets digital excellence
We specifically searched for a partner who understands digital sales channels as a core competency,” explains Gianfranco Dell’Aquila, Head of Sales Region Germany at Walter. “SPAREPARTSNOW has independently developed its entire platform infrastructure. We leverage this deep knowledge of digital customer behavior to offer our products where many customers exclusively search for them today: online – and in a straightforward and fast manner.
Dr. Christian Hoffart, CEO of SPAREPARTSNOW, adds: “Our platform is designed to radically simplify the procurement process for machine components. The integration of Walter tools offers our customers enormous added value. We are not just selling tools; we are providing a digital comprehensive solution for all workshop needs and have won the best-in-class provider for machining tools for ourselves.
Contact:
