The more complex the manufacturing, the more valuable a portfolio is where the best choice is recognizable at first glance. This is exactly where CERATIZIT comes in: With clearly defined product lines and product families, a new structure leads precisely and without detours to the appropriate solution - supported by an updated digital publication that makes this logic quickly accessible. This means less search effort, faster decisions, and more process reliability.
As a manufacturer of precision tools, CERATIZIT develops specific tool solutions that are precisely tailored to the manufacturing requirements of its customers - supported by a broad portfolio of over 75,000 tools for turning, drilling, milling, and clamping technology, as well as comprehensive application expertise. To make it easier for customers to find the right solution from such a complex and multifaceted program, the company has developed a new portfolio architecture: well-known family names serve as clear performance signals, the naming logic creates comparability - and digital access makes the structure immediately usable in everyday life. Users can thus identify the appropriate application area more quickly and navigate purposefully via well-known family names to exactly the tools that fit the respective task.
Those who decide daily under the pressure of short cycle times and high quality requirements need a clear route to the right solution. This is exactly what the new structure delivers: family names that stand for defined performance profiles, and a logic that leads without detours to the appropriate choice - with unchanged article numbers.
Well-known family names as performance signals
Names already established in the CERATIZIT world will in the future represent entire product families and stand for clear application and performance profiles: MonsterMill addresses high-performance milling, EcoCut bundles multifunctional tools, WTX stands for solid carbide drilling, SilverLine for solid carbide milling, MaxiMill for indexable insert milling, and HyPower for clamping and adapter technology. The shift towards performance promises that can be read from the product family name simplifies communication and supports quick, robust decisions.
Gold standard with the CoreLine
The CoreLine from CERATIZIT is a clearly structured, immediately available product line for all common machining tasks in industrial cutting - developed to simplify selection and accelerate decisions. It stands for reliable quality, easy procurement, and high delivery reliability. In addition, it offers technical variants that allow customers to achieve either the best price-performance ratio or higher productivity depending on their needs. The result: faster and more transparent to the appropriate solution, more efficient processes, and noticeably more agile decisions in manufacturing.
Advanced Lines bundle performance specialists
Advanced Lines are the application-driven high-performance product families from CERATIZIT: developed for specific requirements when process reliability, tool life, and precision are required without compromise. They complement the CoreLine sensibly - not 'fundamentally better', but they represent the optimal choice for demanding applications and complex materials.
Re-sorted - and individually customizable
To enable users to quickly utilize the new portfolio structure, CERATIZIT provides a current e-catalog as a digital access portal: with library-wide search/filter functions, media-optimized navigation, and direct links to the e-shop. To make the most used tools even faster to find, top applications such as milling have been moved to the very beginning of the e-catalog.
Thanks to a very useful feature, customers can compile their own individualized publication. This allows material or component-related dossiers to be created and shared with just a few clicks - always with up-to-date data. For example, those who primarily work with titanium can quickly create a digital extract of all relevant tools, send it to their tablet, or even print it out and place it next to their machining center.
Contact:
www.cuttingtools.ceratizit.com
