Together with EMPACK and LOGISTICS & AUTOMATION, all about automation formed a strong trade fair trio for the North on June 3 and 4, 2025, at the Hamburg Messe. The move from the previous location in Hamburg-Schnelsen to the city center, the new date in June, and the close integration with the two specialized trade fairs sent a clear signal: a forward-looking platform is being created here. Fabian Slowakiewicz, product manager at Helmholz GmbH & Co. KG, puts it succinctly: "Hamburg – gateway to the world and now also to automation at its heart."
For two days, everything revolved around innovations and proven solutions in the fields of automation, robotics, digitalization, intralogistics, and packaging. The integration of all three trade fairs in one large hall allowed for short distances, thematic proximity, and intensive professional discussions - a benefit for both exhibitors and visitors. 347 exhibitors met 3,542.
Trade visitors – a strong result and proof of the relevance of the new trade fair format. Jessica Kupfer, Marketing Manager at ADS-TEC Industrial IT, draws a clear conclusion: "The all about automation trade fairs are becoming increasingly important for automation in Germany. We are pleased to be part of it and to help shape its success."
All about automation stands for quality in communication – this was confirmed by many exhibitors. Sebastian Jankowski, Account Manager at EPLAN: “A great trade fair with very good conversations.” And Sandra Müller, Senior Account Manager at Peakboard, confirms: “Above-average number of meaningful and interesting conversations with potential customers.”
"We are happy to attend the aaa because it is a manageable trade fair for genuinely interested people." Young companies like red cable robots, founded in 2023, also use the aaa specifically for networking. Co-Founder Roland Boumann: "The aaa is a great trade fair for enthusiastic automation enthusiasts and those who want to become one."
At the Talk Lounge of all about automation in Hamburg, it became clear: machine safety and OT security are two topics that the automation industry is currently focusing on. Presentations showed how closely the two areas are interconnected – not least in the context of the new EU Machinery Regulation, which makes cybersecurity an integral part of machine safety.
For the first time, the SchaltschrankGESTALTER initiative participated as a competence partner of all about automation. They also addressed the topic of the Machinery Directive and Machinery Regulation in a presentation, highlighting their significance for the control cabinet. Gabriele Geiger, spokesperson for the initiative, enthusiastically stated, "We are very pleased with the competence partnership with aaa: professionalism, mutual respect, spirit – everything is just right!"
The next all about automation event in Hamburg is on June 2nd and 3rd, 2026.
The stations of the all about automation trade fair series this autumn:
- September 10 + 11, 2025, Wetzlar
- September 17 + 18, 2025, Düsseldorf
- September 30 + October 1, 2025, Chemnitz
Contact:
www.easyfairs.com
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